Sticky created this high quality video for the award-winning restaurant The Chew Chew to romance and introduce the experience to new customers.
Customers now expect some form of video in any brand’s communication mix, making it a price-of-entry marketing element for any business.
Sticky can showcase your brand across a variety of formats, in broadcast quality at a tremendous value.
Sticky melds our creative and strategic marketing expertise with high-end finished production, to provide a singular vision and an economical production model. We can match or exceed the caliber of work from large agencies and production companies, at a fraction of the cost.
To discuss the kind of original branded content and experiences today’s audiences seek and share, contact us.
Every business has a story to tell. Even business-to-business marketing can be engaging and entertaining, so your sales team and employees can share it. Sticky created this short documentary to celebrate the 100-year anniversary of appliance parts distributor C.E. Sundberg.
A CONCEPT-TO-CONSUMER APPROACH THAT CUTS PROCESS AND COST.
Over the past 25 years, we have created and supervised hundreds of commercials and other video projects, and have worked with some of the best directors and production companies in the process. That collective experience and expertise is now available to you through Sticky.
Sticky combines award-winning creative marketing credentials with high-end production capabilities to provide clients with a comprehensive yet streamlined video communications resource. With our advertising agency background, we use insight and strategy to develop concepts, scripts and storyboards. With our production team, we then film and edit those ideas.
Sticky is a marketing partner and a production facility, to provide the messaging, the creative concepts, planning, directorial, and editing, so even a school like Intercultural Montessori can share its story with parents who want to know as much about the school as possible.
AVOID TURNING THE PRODUCTION INTO A PRODUCTION.
Sticky conceives, scripts and produces stories of all lengths to help brands tell their stories. Commercials, original films, documentaries, music videos, webisodes, content for and from trade shows, live events, dynamic interviews, and business profiles. So if you’re a client who wants a moving (literally and figuratively) piece, but you don’t want to hire an expensive agency that will then hire an expensive production company to put together a costly solution, hire us. We’ve directed, produced and edited a 1930-era short film at retro prices, and saved a client 67% versus its NY agency’s bid for high-definition quality editorial. And if you already have an agency, that’s cool, too. We’ll work with them, too.
Sticky can deliver video with a range of style, tone, and narrative. Above is a montage of highlights from our work.
BRANDED CONTENT. BLURRING THE LINE BETWEEN ADVERTISING AND ENTERTAINMENT.
You not only compete with other businesses but also with the incredible amount of stuff people can view each day with incredible ease of access. When we see a full-length documentary about the making of a Steinway piano, or the history of Kikkoman soy sauce, or a series sponsored by Grey Goose featuring pairs of famous people called Iconoclasts, or Super Bowl commercials, it confirms our belief that branding and marketing can be every bit as engaging and immersive as anything else. Sticky is a resource for clients, sponsors, investors, and other partners who recognize that there are now so many original ways to reach and retain an audience. From movies to TV shows to digital media vehicles to interactive games and other experiences, Sticky can create brand equities with lasting value and appeal.
To discuss the kind of original branded content and experiences today’s audiences seek and share, or to discuss a collaborative partnership, or to produce that special video project you’ve always envisioned, contact us.
Even clients who have experience hiring agencies and other companies to develop commercials and other video content for their brands may not be privy to everything a production entails.
So here is the process dissected, for the three-minute 1930-era short film we created for Filbert’s, the last independent soda maker in the Midwest:
1) Write a one-page creative and strategic brief, which will guide the work. The brief will include background about the brand and the consumer, creative considerations and opportunities, and an all-important insight.
2) Develop rough concepts, the best of which will be turned into tight scripts and presentation storyboards.
Our agency background and experience at Sticky are critical at these early stages. Once a concept is approved for production, we…
3) Begin casting and location scouting.
For what amounts to about five seconds of screen time in the video could take about five days of prep. Casting needed to be done for the woman in the car (Katy Boza, second photo, second row above was the talent), a hairstyle needed to be determined, a hair and makeup person needed to be hired.
The location of the movie theater needed to be determined and secured, and a movie that was popular in the summer of 1930 needed to be featured on the marquee (like Animal Crackers, starring The Marx Brothers).
4) Select wardrobe.
It could take a full day or more just to gather wardrobe, and another day just to try different options on the talent. These decisions are all made prior to the actual shoot, so everyone knows how they should look when the camera is ready to roll.
5) Identify and obtain props.
Our video for Filbert’s was set in the year 1930, so we needed to get cars from that era.
Finding the bike was a happy accident. We happened to see a house with an old bike in front and a sign that said BIKES FOR SALE. Our hero bike was buried in the guy’s garage. The playing card attached with a clothespin to the spokes had to be from the Bicycle brand.
Even the checkerboard, Indian head nickel, and goggles had to be authentic.
The newspaper prop was made from a scan of an actual newspaper from August 30, 1930, courtesy of the Glen Ellyn Historical Society.
6) Obtain shooting permits and any necessary insurance. Planning and paperwork throughout the process are a full-time job for the producer.
7) Develop shooting board and production schedule.
Sticky plans each shot so that production runs as smoothly and efficiently as possible. The same is true for the schedule. Each day (there were four full shoot says for this production) is planned to the minute, factoring in times of day, where the sun is, how much time it will take for each set-up and each location move.
8) Rent needed production equipment.
9) Coordinate responsibilities of production crew, including principal actors and extras, hair/make-up, lighting, set design, audio, crowd control, etc.
11) Transfer and naming of video files. For a three-minute piece such as this video, this could take a couple of days.
12) Edit of rough cut. For a three-minute piece such as this video, editing could take a week or two.
13) Selection of music and voice-over, if necessary.
14) Color-correction of approved rough cut, plus any graphics and/or retouching.
15) Output of finished file for broadcast.
In total, a project like this could take six to ten weeks from start to finish. See the finished piece below.